Key Art, On-Site Signage + Social Graphics
Animal Planet's The Zoo takes viewers on a behind the scenes of the Bronx Zoo, where up close and personal stories capture the special bond between keepers and animals. The goal was to appeal to a family friendly audience through engaging imagery and cheeky messaging. Below is a selection of my favorite key art concepts I created. Our client's final selection was the blue macaw art, which will be advertised at the five Wildlife Conservation Society properties in New York to promote The Zoo's season two premiere.
