Ava Finstuen
PCAT_INDEXPG_2.jpg

Project C.A.T.

Event Branding, Video, Social + Pledgeling Graphics

Discovery’s Project C.A.T., Conserving Acres for Tigers, supports World Wildlife Fund’s mission to double the wild tiger population by 2022. This partnership aims to ensure a healthy habitat for future tiger generations by conserving two million acres of land in India and Bhutan. The Agency supports this initiative by spreading awareness through partnerships, social campaigns, and mobile engagement.

Global Tiger Day Awareness Campaign

TIGER_DAY_KA_1920x1080.jpg
TIGER_DAY_ALEX_AND_ANI_BRACELET.jpg
TIGER_DAY_ALEX_AND_ANI_NECKLACE_2.jpg
TIGER_DAY_ALEX_AND_ANI_BRACELET_4.jpg

Sonny x Project C.A.T. To The Bone Exhibition Promotion

Social Static + IG Story

INSTAGRAM COPY Discovery is excited to partner with @sonnysundancer to help protect wild tigers. 10% of the proceeds from Sonny's epic #ToTheBoneProject exhibition will go to #ProjectCAT to support wild tiger conservation.

INSTAGRAM COPY Discovery is excited to partner with @sonnysundancer to help protect wild tigers. 10% of the proceeds from Sonny's epic #ToTheBoneProject exhibition will go to #ProjectCAT to support wild tiger conservation.

 

WWF Mother's Day IG Story + Social

 
INSTAGRAM COPY Happy #MothersDay to the fiercest moms on the planet! But even with all that #girlpower, wild tiger moms still need our help. Join Discovery’s #ProjectCAT fight to help @world_wildlife protect them at projectcat.discovery.com.

INSTAGRAM COPY Happy #MothersDay to the fiercest moms on the planet! But even with all that #girlpower, wild tiger moms still need our help. Join Discovery’s #ProjectCAT fight to help @world_wildlife protect them at projectcat.discovery.com.

Pledgeling Text TIGER to 707070

ProjectCAT_WWF_Mother's_Day_Pledgeling_pg_2.jpg

Endangered Species Day 2018 Social

ESD_SOCIAL_MOCK.png
FACEBOOK COPY The wild things in our world make it more beautiful. This #EndangeredSpeciesDay is a chance to keep that beauty alive. Join Discovery’s #ProjectCAT fight to help @worldwildlifefund double the number of tigers in the wild at https://pro…

FACEBOOK COPY The wild things in our world make it more beautiful. This #EndangeredSpeciesDay is a chance to keep that beauty alive. Join Discovery’s #ProjectCAT fight to help @worldwildlifefund double the number of tigers in the wild at https://projectcat.discovery.com

Pledgeling Text TIGER to 707070

ProjectCAT_WWF_ESD_Pledgeling_2.jpg
 

Client: Project C.A.T.  Creative Direction/Copywriting: Beth Stewart  Art Direction/Design: Ava Finstuen  Editor/Motion Designer: Jeff Franko